Hats for the things you care about. Subtle, recognizable, and made to last.

NicheMerch creates embroidered hats that celebrate the ideas, symbols, and niche interests that matter to you. Each design is intentionally understated - easy to wear, but meaningful to anyone who knows the reference. Whether it’s a city flag, a favorite hobby, or a personal in-joke, our hats spark recognition and connection in the real world.